Dressing up. People just don’t do it anymore. We have to change that. My customers are successful workingwomen. I am convinced that there can be luxury in simplicity. I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last.

Men have got more of a discerning eye. They appreciate cut and details, things that aren’t so obvious. They like things that have cachet and gentlemanliness. People said making clothes inside out was not proper. I disagreed, because clothes that are inside out are as beautiful as a cathedral. Online media is increasingly influential in fashion. I don’t try to be in fashion; I don’t try to follow trends. You just end up out of fashion that way. The only way to do something in depth is to work hard.